MEDIA RELEASE: Triangle Ladies Power Lunch Taps Award-winning Business Woman Olalah Njenga To Speak At February Event

An inspiring message called “The Power of One” is the focus of Olalah Njenga’s talk at the February 15^th  Triangle Ladies Power Lunch. Njenga will share how the scenes of your life offer clues to inspiring others.

Raleigh, NC (February 13, 2012): After leaving a violent marriage to raise two kids with no money, no job and no plan, Njenga knows that the power of one person can inspire and uplift the human spirit. Today, Njenga runs a successful marketing consulting firm in Raleigh, but shares that when the scenes from your life change the trajectory of your life path; you need someone to help you discover the truth of who you were really meant to be.

Triangle Ladies Power Lunch founder Carrie Peele outlines the reason for selecting Njenga to speak, [we] “select a woman in the area who has blazed her own trail and found great success along the way. By offering wisdom, insights, and a bit of humor, all of our keynote speakers ensure that our attendees leave feeling inspired and uplifted!”

Njenga, referred to as “a 5’ 3” powerhouse in a pair of pumps”, has broken a fire code or two with record attendance and is expected to draw a crowd with her inspiring keynote theme.  The February 15^th event is at North Ridge Country Club and begins at 11:30am with shopping at vendor displays. Lunch is included with registration.  The event is open to the public. Tickets ($35 per person) are available at: http://www.TriangleLadiesPowerLunch.org.  Peele donates a portion of the proceeds to Raleigh-based non-profit, Pretty In Pink Foundation.

“People need to know that they matter. As long as we share this journey of the human experience, each of us has a responsibility to illuminate the best in one other.”Njenga remarks about her keynote message.

About Olalah Njenga:

The author of “37 What Were They Thinking Moments in Marketing”, Olalah has been spotlighted on Forbes.com, Fox News and Small Business Trends.  She’s a passionate small business champion who writes a column for Carolina Business Connection and is a featured expert in the 2012 Woman’s Advantage calendar.  Olalah serves on several business advisory boards and is a three-time Top 50 Catalyst Entrepreneur award winner, a two-time International Stevie® Women In Business award finalist and was recently honored with a Women Extraordinaire award for seeing her company to record revenue growth. For Olalah’s upcoming events and speaking engagements, visit www.Olalah.com. For information about her firm’s marketing consulting solutions, visit. www.YellowWoodGroup.com.

Media Contact

Eileen Batson

Batson Group Marketing and PR

919.413.2318

Eileen@BGMPR.com

20 Things PR Clients Should Know

Want to be a good PR client? Here are 20 things every PR client should know.
By Elizabeth Friedland | Posted from PRDaily: December 21, 2011


Refill the cup of coffee, take a deep breath, and know you're not alone.

1. No, we don’t know every journalist everywhere across the universe—not that it matters. Even journalists whose weddings we were in will turn down our pitches occasionally. 

2. A good publicist doesn’t have to be based in New York or Los Angeles to be effective. Ever heard of this crazy thing called email? 

3. Few things actually warrant a press release … 

4. … And a creative PR professional can still brainstorm ways to achieve your goals without one. 

5. Stop insisting we call the media. Most of them hate this and specifically request we contact them exclusively via email. 

6. PR is not free advertising. PR is not free (or cheap), period. 

7. Don’t ask us to pitch an idea and then not be available for an interview. If you want the press, we need you to be ready to talk to the media at a moment’s notice. 

8. What matters most to you may be totally irrelevant to a journalist. Remember that it’s what they—not you—think is important that matters in the end. 

9. Publicists cannot control the end product. It is unethical for us to ask, to see, or to proof a copy of the story beforehand, or to dictate what the reporter can and can’t say. Doing so will backfire—trust me. 

10. Social media is more than Facebook and Twitter. 

11. If you insist on running all tweets and posts past your legal department, don’t expect results from your social media strategy. 

12. If a journalist says he or she is not interested in a story, that person means it. Reaching out again will further annoy the reporter and guarantee you’ll be ignored the next time. 

13. Don’t measure your PR results in ad equivalency rates. Do you want to know you had $500,000 of ad equivalent value in negative press, or would you rather know 80 percent of the press you received was positive in tone and accurate in its messages? 

14. No, we’re not writing any more “…pleased to announce...” ledes. 

15. Ditto for “We’re so excited/thrilled/happy” CEO quotes. Pretend you’re explaining the story to a friend over drinks, and then give us that quote. 

16. There’s no need for a logo and boilerplate for anyone who so much as breathed in a room where the project was discussed. 

17. PR is a process. You know who hits it big overnight with a story on the “Today” show? Criminals, naughty celebrities, and shark-attack victims. Do you want to be one of them? 

18. You can’t “make” something go viral. That’s why it’s called “going viral.” 

19. An ethical PR pro is not a spin doctor. Do not ask us to lie, spin the truth, evade the press, or hide your dirty laundry. 

20. We love you. You’re our favorite client. You’re the only one we work on all day. 

Elizabeth Friedland is a senior public relations manager at Bandy Carroll Hellige in Indianapolis. She also blogs for Talent Zoo Media, where a version of this story first appeared.