There are tons of books, blogs and web sites with articles on marketing strategies, using the correct marketing mix, tips on writing, and, well, you get the idea.
Here is one tip:
Get feedback from people for whom the book is written!
No, your book is not for everyone. Who are your prospective readers? Women, mothers, men, men in the military? Whether you write sci-fi, non-fiction, fiction, young adult, your manuscript must appeal to the readers in that market.
The only opinion that really matters is the opinion of your prospective reader. Not your family, not your editor - your reader. Don't be so busy writing you don't take the time to get feedback.
What are your best tips to market your book or finding your audience?
